DC and Warner Bros.’ long-in-the-works superhero movie “The Flash” opened to $55 million in its first three days in North American theaters, according to studio estimates on Sunday.
Though a fair amount of money by normal standards, a sizable jump from DC’s last release, the “Shazam!” sequel, and enough for a first place start, it’s also muted by superhero standards where $100 million debut weekends are almost commonplace.It was a crowded weekend at the multiplex overall. In addition to “The Flash” there was the new Pixar family film “Elemental” and the horror-comedy “The Blackening.
“I think Warners did a fantastic job of dealing with the situation they had,” said Paul Dergarabedian, the senior media analyst for Comscore. “It’s a very interesting case study of what can happen when the title character of a huge movie has these very public controversies. But it’s hard to reverse engineer it to know what effect it may have had.”
Audiences polled for CinemaScore only gave the film a B, which has not historically been great news for word-of-mouth potential and longevity. “Spider-Man: Across the Spider-Verse” was a very close third, in its third weekend, with $27.8 million. Sony is projecting that its domestic total will have reached $285 million through Monday.
“The Blackening” was the other big release this weekend – a bit of counterprogramming to the bigger branded releases with an original horror-comedy about a group of friends, who are Black, who get together for a weekend away and find themselves on the run from a killer. Lionsgate and MRC acquired the $5 million movie from director Tim Story after it debuted to positive reviews at the Toronto International Film Festival. Released in 1,775 theaters, “The Blackening” made an estimated $6 million.
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