Hint: Starbucks is only part of the answer.
This scene that so cleverly encapsulates the American consumer would not only cement the rise of coffee’s second wave , but also that of the flavored caffe latte, which has since spawned such viral progeny as eggnog, peppermint mocha, and, of course, pumpkin spice.
“He picked up the phone and called Harry Lucheta [son-in-law of Torani’s founders Ezilda and Rinaldo Torre], who was running the company at that time,” says Melanie Dulbecco, Torani’s CEO. “He said, ‘I think I figured something out here.’”
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