The decades-long quest to make Dragon Quest a hit in America

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The decades-long quest to make Dragon Quest a hit in America
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A series of spinoffs aim to make Slime a Stateside star

In 1990, Nintendo of America’s in-house magazine Nintendo Power offered a unique promotion. New subscribers to the magazine would get a free copy of Dragon Warrior, a fantasy role-playing game from developer Enix. It was a game that had already proved to be a huge hit on the Famicom, the Japanese version of the NES, and Nintendo was hoping to kickstart something similar in the US.

Something old, something new By merging Dragon Quest and Minecraft, Square Enix hoped to tap into two markets. On one hand, the structure of a Dragon Quest had the potential to introduce Minecraft-style gameplay to new players in Japan. Meanwhile, the open nature of Minecraft was meant to make the Dragon Quest universe more appealing to the West. “When we initially started developing the concept, sandbox-style games like Minecraft had yet to gain popularity in Japan,” Fujimoto says.

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