Meet our 17 Healthy Beauty Award–winning picks.
Jingyu Lin. Wardrobe styling by Kat Thomas. Prop styling by Nicole Louie at Apostrophe. On model: Towel by Dusen Dusen.
All products featured on SELF are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Every great hair day starts with your good old friends shampoo and conditioner. Though building that foundation sounds easy enough—theoretically, you’ve been washing your hair your whole life—you might stumble into the drugstore and quickly become overwhelmed at the options that deck the shelves today: clarifying shampoos to attend to your, conditioners to volumize flat or thinning hair, and cowashes geared toward curls and kinky textures.
If you’re wondering where to start—or if you’re simply an enthusiast searching for the best of the best—SELF has you covered. For our 2023 Healthy Beauty Awards, testers worked their way through dozens of shampoos and conditioners, determining which new products make strands shine and frizz disappear. Throughout our judging process, we kept ingredients top of mind, too, ensuring each item can actually do what it claims to.
Below, you’ll find the shampoos and conditioners that hydrated, detangled, and exfoliated us from scalp to split ends. Whether you finally take the plunge on the TikTok-famous Olaplex or score one of the under-$10 gems, we know you’ll find your new wash day staples here.
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