Beauty editors at Who What Wear share their favorite new product launches of the month, from skincare and makeup to fragrance and haircare.
As a beauty lover through and through, testing the best new product launches of January is not a bad way to kick off the year. Keep scrolling to see every product that genuinely impressed the beauty writers here at Who What Wear. I've waxed poetic about Phlur's just-dropped Golden Rule before, but that's not going to stop me from doing so again because it's just that special.
For being a floral perfume, I find it bold, youthful, and fun—a far departure from the grandmotherly scents I'm used to with the fragrance family. The added mandarin and lime give it a playful sweetness that lasts all day long. I've been wearing it to work, nights out, or whenever I need a confidence booster. There's no doubt I already have a sizable dent in my bottle. This winter is especially rough in NYC and my skin is not handling the dry, cold air well. I've been suffering from scaly, dry patches and this rich moisturizer is the only product to give my skin some relief. It's powered by ceramides, electrolytes, and hyaluronic and polyglutamic acid to give my skin a much-needed boost in moisture and plumpness. I've been using this at night and have noticed a world of difference in the smoothness of my skin when I wake up. I'm a Crown Affair girl to my core. I love the scent. Live for the hair oil. And refuse to travel without the cute (yet highly effective) green brush. But if I had to pick a favorite child from the line, it's the brand-new Volumizing Conditioner. It's one of the first truly innovative formulas I've come across in a while. Instead of a traditional cream, it has a gel texture that maintains my hair's bounce and boosts body throughout—all while still giving me a shiny, soft finish. I've been wanting to try a new blush for a while now and this one from Merit is just that. I love the sheer, natural color that it gives and the formula doesn't budge. I paired it with a deep purple lip and felt like I was worthy of a fashion week street-style photo—it was that good. We all couldn't stop talking about our favorite scents and layering combos. Personally, I'm obsessed with Vanilla Verve, a warm, sexy take on the classic note with balsam, amber, and tonka bean. And for when I'm craving something less sweet, Sex Musk is like a warm, slightly floral hug full of comfort. In short, I'm shocked that these designer-like scents are only $24. Despite nearly every editor I know raving about Merit's Flush Balm, I've haven't had the chance to try them. When I finally got my hands on the just-dropped shades, I instantly understood the well-deserved hype. The creamy formula could not be easier to use—I can swipe them on and use my finger to blend when I'm in a pinch or use a brush for a more targeted application. The color legitimately lasts all day long, too, which is my biggest gripe when it comes to cream blush. I've been using Archival every day for a natural rosy flush and I don't see that changing anytime soon. But hear me out—this formula is so luxurious, I say it's well worth the steep price tag. Right from the jump, I knew it was going to be good with its high-quality tube packaging. But its nourishing formula is what really sealed the deal. I applied the Rosewood Pink shade around lunchtime and my lips still felt moisturized by the time I was heading home in the evening. The pretty, light wash of color is just what I prefer for everyday wear, too. This product is the definition of a skin-care-makeup hybrid. It bottles Vieve's glowy Skin Nova primer and combines it with traditional moisturizing properties like hyaluronic acid and peptides, allowing people with oily skin (me) to use mattifying primers without sacrificing the glow. Literally my ideal makeup combination. I get the rare breakout from time to time, and when I do, I can't help but pick at it, which inevitably leaves behind marks. My favorite. Its hero ingredient is niacinamide, which works to reduce the look of acne marks and discoloration. It's also full of moisturizing squalane and ceramides so it leaves my skin feeling smooth and plump. I've been using this in the morning and the Olehenrikson moisturizer at night and it's been a match made in heaven for brightening my dry skin. Ellis Brooklyn's perfume mists are so far above the mists from the early aughts. Every one I've tried is luxurious, layered, and long-lasting and Marshmallows is no different
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