The 13 Best New Beauty Products of January 2025

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The 13 Best New Beauty Products of January 2025
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From Benefit's revamped BadGal mascara to Goop's best-in-show lip treatment.

We may receive a portion of sales if you purchase a product through a link in this article., how can you discern whether the latest moisturizer, mascara, or lipstick is actually worth purchasing? That’s where we come in. In 2025,will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should consider purchasing.

.This eye cream stood out for us because of its depuffing properties. I’ve never encountered an eye cream that does this much work when I wake up first thing in the morning with bags under my eyes. Perfect for daily or nightly use, this latest release from K-beauty brand Dr. Jart is smooth, creamy, and totally sumptuous. And it

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