Disruption is not the only path to innovation and growth. Creation without disruption or nondisruptive creation is about creating a new market outside or beyond existing industry boundaries, and has its own organizational and business advantages.
existing industry boundaries, and has its own organizational and business advantages. In this article, the authors outline four advantages to opting for this nondisruptive route: 1) It allows you to avoid direct confrontations with established incumbents. 2) It is an effective way to respond to full-on disruption. 3) It makes it easier to secure support from internal stakeholders. 4) It largely avoids backlash from external stakeholders.
SDC offered a breakthrough solution for teeth straightening. With the price , the time of treatment , no required office visits, plus clear aligners you can slip on and off, it is not surprising that SDC took off. Since its founding in 2014, a customer base of 2 million people opted for SDC vs. traditional braces.is a professor of strategy and management at INSEAD and a codirector of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France.
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