Smartphone innovation is dead, longer release cycles can revive it

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Smartphone innovation is dead, longer release cycles can revive it
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Despite the general animosity between them, Samsung, Apple, Google, OnePlus and other smartphone brand fans have one critical thing in common. They al...

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Generally, people don’t update their smartphones every year. For some, the main reason is the price, as smartphones get ever more expensive. Others don't see value in exchanging their already capable device with a new one, which is almost the same. Long gone are the days of drastic design changes and noticeable hardware upgrades. The latest iPhones, Galaxies and Pixels are fantastic, but their predecessors are probably over 90% as good.

Considering the state of smartphone updates, I think the big companies must consider a change of their release cycles. The tick-tock model that Apple had for a while was a good one. A number update means general redesign and multiple new features. Then, a year later, an S update means potential refinement and basic hardware upgrades.

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