Pink apparently makes the (Barbie) world go round.
, production designer Sarah Greenwood and Gerwig talked about the overwhelming pinkness of Barbie Land. Gerwig said she wanted the pinks to be “very bright, and everything to be almost too much. Maintaining the ‘kid-ness’ was paramount.” To do this, the crew used fluorescent Roscoe paint, and Greenwood noted that so much of this specific shade was used that you couldn’t get it anywhere else in the world. “The world ran out of pink,” Greenwood laughed.) reside.
For Gerwig, she aimed for “authentic artificiality and aimed to “capture what was so ridiculously fun about the Dreamhouses.” Greenwood and set decorator ordered a Barbie Dreamhouse to study in order to figure out how to “make Barbie real through this unreal world,” and their primary influence was the midcentury modernism of Palm Springs. Additionally, the house was designed without any walls or doors, with Gerwig noting that it calls back to the design of Barbie’s Dreamhouse sets.
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