'Barbie' caused an international shortage of pink paint.
As a trend of over-reliance on CGI sweeps across Hollywood, director Greta Gerwig insisted physical sets were used in her upcoming project Barbie, in order to ground the film with a sense of "authentic artificiality". However, a fantasy world fit for a blonde, bimbo girl comes with a hefty price tag, as the film's production designer Sarah Greenwood has revealed that so much pink paint was used for the sets of the film, that it apparently lead to an international shortage.
While the film centers around the classic doll toy line, one famed for its superficiality, Gerwig wanted to give the film a sense of authenticity, opting to use physical sets and even going so far as to use hand-painted backdrops rather than CGI. While the director wanted to create "the alternate universe of Barbie Land,” she explained to Architectural Digest, “everything needed to be tactile, because toys are, above all, things you touch.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT This desire to give the film a childlike quality was at the heart of the production design, as Greenwood explained that "maintaining the 'kid-ness' was paramount," with Gerwig demanding everything on set be pink. Greenwood continued, "I wanted the pinks to be very bright, and everything to be almost too much," as not to "forget what made me love Barbie when I was a little girl.
With Greta Gerwig positioned as one of the most notable up-and-coming auteurs, its no surprise that the striking visual style of Barbie has lead to interest in what has been coined the "Barbiecore" aesthetic to skyrocket; the TikTok hashtag for "Barbiecore" has accumulated over 342 million views. Barbie will be released in theaters on July 21, 2023.
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