The Apache youth empowering their Arizona community through skateboarding. The father and son team behind Apache Skateboards foster a skating scene that encourages creative ambition on US reservations. See more:
has already reached more than half of its goal, and he hopes to finish the skatepark by the end of the year.
Aside from providing a safe and fun environment, Doug Jr. believes the Apache Passion Project will provide opportunities to skaters learning the ins and outs of the culture. “[The Apache skaters] are doing these cool skills that are really effective in this day and age, that are important for people to know how to do,” he says.
The Apache Passion Project, as well as Doug Jr.’s brand Indellica, is meant to show Indigenous youth how to reach their peak performance not only as skaters, but as future leaders. “We’re trying to put those ideas into the clothing, into the skate videos, into the culture,” Doug Jr. explains. “It’s all about the community and survival and strengthening the people around me.”I was 14 years old when I first started.
I started skateboarding at age 14. I just love having fun skating with my homies and trying new things.Skateboarding has taught me to only have fun and to SEND IT! Also, skateboarding [for me] has been getting attached to others in my community to just go out and have some fun skating.Skateboarding is my passion because it’s my life. I skate to forget about everything and to forget my problems and worries. Skating has just always been on my mind and it always will be.
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