McDonald's is testing automated drive-thru ordering at 10 Chicago restaurants.
McDonald's obtained the technology through its 2019 acquisition of Apprente.Vehicles sit in drive-thru lanes at a McDonald's Corp. restaurant in Princeton, Illinois.locations in Chicago, workers aren't taking down customers' drive-thru orders for McNuggets and french fries — a computer is, CEO Chris Kempczinski said Wednesday.
Over the last decade, restaurants have been leaning more into technology to improve the customer experience and help save on labor. In 2019, under former CEO Steve Easterbrook, McDonald's went on a spending spree, snapping up restaurant tech. One of "The level of investment that would be required, the cost of investment, we're nowhere near to what the breakeven would need to be from the labor cost standpoint to make that a good business decision for franchisees to do," Kempczinski said.
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