The TV series 'Palm Royale' is fueling a resurgence in the fashion trend of caftans from the 1960s, with retailers expanding their merchandising for the breezy dress shape by 30 percent.
Nothing stokes interest in period fashion quite like a hot new series and the ’60s are what’s currently dominating TV screens and, perhaps, closets.
According to data from Trendalytics, retailers expanded their merchandising for the breezy dress shape by 30 percent since “Palm Royale” debuted on Apple TV+ last month, and there are 46 percent more of them on the market compared to this time last year.Based on Juliet McDaniel’s novel “Mr. & Mrs. American Pie,” the show stars Kristen Wiig as Maxine Dellacorte Simmons, a Chattanooga-born orphan turned Tennessee pageant queen.
The caftan was a “revolution” when it arrived in Palm Beach at the tail end of the Mod wave, explained Friedberg, with “the introduction of synthetic , coupled with color, pattern and loose-flowing Eastern-influenced silhouettes.” On the evening front, Milan-based Taller Marmo, a celebrity go-to for special-occasion caftans, made a Pierre Cardin-inspired capsule available recently. The silhouette is also being immortalized in book form thanks to vintage expert Cameron Silver. His tome, “Caftans: From Classical to Camp,” charts its history from biblical origins to 21st-century turns on the Hollywood red carpet. Included are many appearances in Slim Aarons’ portraits that helped launch Palm Beach as a resortwear mecca.
Palm Royale TV Series Fashion Trend Caftans 1960S Retailers Merchandising
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