Including a scent that comes recommended by Kelly Ripa, who told us she started to wear the “non-fragrance” after being tipped off to it by one of the Mara sisters
Photo-Illustration: The Strategist; Photos: Retailers Finding a signature scent can be like putting on your most beloved pair of jeans: It just feels right. Whether you’re looking for a new bottle to add to your collection or someone else’s , anyone who’s shopped for perfume knows that just because it looks good doesn’t mean it smells good.
Best overall perfume Escentric Molecules Molecule 01 Eau de Toilette $135 now 15% off $115 Notes: Iso E Super | 3.4 oz $260 at Nordstrom Buy $221 at Saks Fifth Avenue Buy Best fresh perfume Lake & Skye 11 11 Eau de Parfum $98 $98 Top: ozonic accord; Middle: amberwood; Base: white musk | 1.7 oz $26 at Amazon Buy $45 at Ulta Beauty Buy Best powdery perfume Mustela Musti Eau de Soin Spray $21 Notes: rose, citrus, lavender, chamomile, amber, honey | 1.7 oz
$60 at Amazon Buy $60 at Caswell-Massey Buy Best orange blossom perfume Kilian Rolling In Love Eau de Parfum $250 Top: almond milk, ambrette; Middle: iris, freesia; Base: tuberose, vanilla, tonka bean, musk | 1.7 oz $92 at Nordstrom Buy $89 at Saks Fifth Avenue Buy Best gardenia perfume Bond No. 9 New York Nights Perfume $280 now 15% off $238 Top: gardenia, carnation, jasmine; Middle: patchouli, sandalwood, marine accord; Base: caramel, coffee. | 1.7 oz
If you’re looking for a power scent, Yong says this peppery floral fragrance might be the one for you. “It packs a punch with nutmeg and pink pepper,” but those two notes are tempered by a “dewy sweetness from peony and lily of the valley, so it’s not so bombastic,” she explains. Created by perfumer Jordi Fernández, “the whole thing has a heat to it, simmering with vanilla, sandalwood, and amber — the overall effect of which is seductive and languid at the same time,” she says.
If you’re worried that a perfume called Cannabis will make you smell like a college dorm, Li says that’s not the case with this scent. “The fragrance balances rich smokiness with fresh floral scents,” she explains. “It’s great for when you are just sitting around your apartment and want it to feel a little bit more special .”
“Affordable and effective, this Glossier perfume is one of the best perfumes on the market for that ‘enhancing your natural scent’ vibe,” promises Viera-Newton, who notes Glossier’s fragrance mostly contains “warm, woody, and clean” notes. While it’s not as cheap as a tube of Boy Brow, “there is a lot of product, and the bottle is glass, not plastic,” she adds.
Liberty London design director Holly Marler first got this fragrance from one of the department store’s culty holiday advent calendars. “Everybody complimented me on it, so when it ran out, I went out and bought a proper bottle of the stuff,” she explains, adding that the fragrance “smells very strong, almost heady.
Another option from D.S. & Durga is this “cool, joyful” scent, suggested by Yong. According to the brand, it contains notes of ripe fig, iris, coconut milk, tonka, moss, bergamot, and dry blond woods. If you have a hard time picturing what that would smell like, Yong describes it as “a juicy fig gourmand with an overall round kind of sweet dewiness, but it’s also got a green crispness that suggests not everything that seems sweet is without its edges.
“I’m a devoted fan of the vanilla scent, but I prefer when it’s not overwhelmingly sweet, where I smell like a cupcake,” says Diaz. While Huda Beauty is better known for its eye-shadow palettes, Diaz says that the brand’s take on a classic vanilla perfume is the “perfect middle ground between sweet and warm” because the notes of vanilla get “delightfully balanced out with woodsy, more musky touches.
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