TikTok Shop hashtag data shows that #Koreanskincare, #Perfume and #Medicube are among the top 10 beauty terms driving sales on the platform.
drove roughly $142 million in sales on the platform in the last 12 months, making that the number-one hashtag by beauty revenue. Zooming out, the top 10 beauty hashtags on TikTok Shop drove more than $670 million in combined beauty sales during the period.
Skin care was the dominant category represented across the top terms, which also included #Koreanskincare and #skincareroutine. Medicube’s eight-piece Glass Glow skin care set was the number-one product by sales driven from videos with either of those hashtags present.Old Copies of JFK Jr.'s Magazine 'George' Are Going Viral -- Here's How to Get Yours— whose own brand hashtag was a top sales-driving term, indicating just how dominant both of those brands are not just in K-beauty, but skin care in general on TikTok Shop. Hair tool brand Wavytalk, meanwhile, is the most prominent brand by sales from videos under #hairtok, while fragrance brand Bellavita Luxury’s affordable Honey Oud fragrance is a top seller under #perfume.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
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