Temu is highlighting products shipped from US warehouses in its app following the revocation of the de minimis trade provision. The company is bolstering its local inventory strategy to minimize disruptions caused by the removal of the tariff exemption for low-value shipments from China.
Temu is promoting items shipped from U.S. warehouses more prominently in its app after President Donald Trump's decision to revoke a popular trade provision called de minimis . Temu has onboarded more sellers with U.S. inventory in recent years as lawmakers have zeroed in on the de minimis exemption.A package from Temu is seen in front of a screen with the Temu logo. Chinese online retailer Temu has been surfacing more products on its app that can be shipped from warehouses in the U.S.
By promoting local inventory, Temu's products not only arrive faster to shoppers' doorsteps, but the company also reduces its reliance on sellers who ship direct from China. Even though the products are stored in U.S. warehouses, many local listings state that the items are sold by businesses based in China.Temu is surfacing more products shipped from local warehouses in its app in the wake of a popular trade loophole's suspension.
Critics of the de minimis provision say it's provided an unfair advantage to Chinese e-commerce companies, and created an influx of packages that are "subject to minimal documentation and inspection," raising concerns around counterfeit and unsafe goods.
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