Teens in the US are spending more time on YouTube than on Netflix for the first time
Investment bank Piper Jaffray found teens now spend more time on YouTube than they do on Netflix.
As part of its fall 2019 survey, Piper Jaffray polled teenagers about their video habits and found — for the first time — that they spend more time on YouTube than Netflix. Teens reported spending 37% of their daily video consumption on YouTube and 35% on Netflix, according to the survey. Piper Jaffray analysts attributed YouTube's rising popularity among teens to its diverse content options such as music videos, video game streaming, and influencer videos, according to insight from the survey.And it still remains much more popular among teens than its subscription streaming service competitors, according to the Piper Jaffray survey. Hulu's teen usage rates remained flat at 7% from the spring to the fall and Amazon Prime's stayed at a similarly consistent 3%.
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