Target is the first major retailer to make such a permanent move during the pandemic.
Nov. 22, 2021, 7:46 PM UTCTarget will no longer open its stores on Thanksgiving Day, making permanent a shift to the unofficial start of the holiday season that was suspended during the pandemic.
“What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Target CEO Brian Cornell wrote in a note to employees. “You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while, because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides.
Kohl's and Walmart will also be closed on Thursday, but Walmart said it hasn't made a decision yet on the future of Thanksgiving Day store shopping; Kohl's declined to comment. Many did so to compete with Amazon and other rising online threats. At its peak five years ago, about 25 chain stores ushered in crowds at its physical stores on Thanksgiving, according to Julie Ramhold, consumer analyst withBut the shift seemed to merely cannibalize Black Friday sale, with big crowds showing up for door buster deals on Thanksgiving.
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