Many retailers saw strong sales last year after being forced to rethink the traditional kickoff to the holiday shopping season by offering extended sale events.
Target announced Monday that it will permanently keep its stores closed on Thanksgiving Day, extending a practice adopted during the COVID-19 pandemic, the Associated Press reported.
The adjusted holiday shopping format was originally meant to limit crowds in stores that could worsen the virus' spread, AP reported. But American shoppers seemed to favor the shift to take advantage of sales and offers over a longer time period, rather than the usual frenzy in the first few days after Thanksgiving.
"What started as a temporary measure driven by the pandemic is now our new standard—one that recognizes our ability to deliver on our guests' holiday wishes both within and well beyond store hours," Target CEO Brian Cornell wrote in a note to employees.Target said having its stores closed on Thanksgiving will be the new normal, permanently ending a tradition that it embraced for years.
Target began opening its stores on Thanksgiving a decade ago, joining other retailers in kicking off Black Friday sales a day early and creating a holiday rush after the turkey feast. Many did so to compete withBut the shift seemed to merely cannibalize Black Friday sales. And big retailers suffered some blowback from critics who said thousands of people were forced to work, rather than being with family during the holiday.
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