Target Ditches 'DEI', Embraces 'Belonging' in Shift Away From Diversity Focus

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Target Ditches 'DEI', Embraces 'Belonging' in Shift Away From Diversity Focus
TARGETBELONGINGDEI
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Target Corp. is moving away from diversity, equity, and inclusion (DEI) initiatives and adopting a 'belonging' approach. The retailer announced it will end its Racial Equity Action and Change programs and stop participating in external diversity surveys. Its 'Supplier Diversity' team is also rebranding as 'Supplier Engagement' to emphasize a broader supplier base.

Corp. is joining in the corporate migration away from its diversity, equity and inclusion — and picking up the mantle of “belonging” instead.

Trump reaffirmed federal civil rights, but said “critical and influential institutions of American society, including the federal government, major corporations, financial institutions, the medical industry, large commercial airlines, law enforcement agencies and institutions of higher education have adopted and actively use dangerous, demeaning and immoral race- and sex-based preferences under the guise of so-called ‘diversity, equity and inclusion.

While it’s not clear just what that enforcement would look like — or exactly which elements of private DEI programs are illegal — Target and others are recalibrating.

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TARGET BELONGING DEI SUPPLIER ENGAGEMENT RETAIL

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