Discount store chain Target said Friday that it would scale back diversity, equity and inclusion initiatives.
said Friday that it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives that have come under attack from conservative activists and, as of this week, the White House.
Target has long been a fierce corporate advocate for the rights of Black and LGBTQ+ people. In a memo to employees, Kiera Fernandez, Target's chief community impact and equity officer, described the DEI decisions as a "next chapter" in the company's decades-long process to create "inclusive work and guest environments that welcome all."
A 2023 U.S. Supreme Court decision that outlawed affirmative action in college admissions emboldened conservative groups to bring or threaten lawsuits targeting corporate initiatives such as employee resource groups and hiring practices that prioritize historically marginalized groups. On his first day in office, Trump signed an executive order aimed at ending DEI programs across the federal government. The order calls for revoking all DEI mandates, policies, preferences and activities, along with the review and revision of existing employment practices, union contracts, and training policies or programs.
Apple's board and the CEO of JPMorgan bank also have expressed a commitment to preserving their companies' DEI activities. Getting corporations to withdraw from the Human Rights Campaign's Corporate Equality Index and to stop sponsoring Pride activities have been goals of DEI opponents.
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