Taco Bell is launching a limited-time chicken nugget offering, marinated in jalapeño buttermilk and coated in tortilla chips and breadcrumbs. The move is aimed at attracting younger consumers who prefer chicken over beef and tapping into the popular chicken nugget market dominated by McDonald's, Wendy's, and Chick-fil-A. The chain will also introduce new dipping sauces to complement the nuggets.
New York — Taco Bell is veering away – slightly – from its Mexican-inspired cuisine, going all-American for its newest offering.Beginning Thursday, the chain is adding chicken nuggets to its menu for a limited time. However, Taco Bell is putting its own spin on the fast food staple, marinating the all-white meat in a zesty jalapeño buttermilk flavor then coating it in tortilla chips and breadcrumbs, resulting in a flavorful alternative.
That addition helped increase Taco Bell’s sales at stores open at least a year by 5% during the quarter the new menu rolled out, with about one in four orders including an item from the “Chicken Cantina Menu.”New dips and sauces, which attract adventurous Gen-Z eaters, are also being added to the menu.
Taco Bell Chicken Nuggets Fast Food Menu Launch Gen Z
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