Taco Bell is testing a new restaurant that isn’t focused on its food.
Taco Bell is testing a new restaurant that isn’t focused on tacos. The newly opened concept in San Diego is called the Live Más Café, featuring a beverage-centric menu that includes milkshakes, coffees, fruity iced drinks and a take on a dirty soda trend with its trademark Mountain Dew Baja Blast. The prototype resembles a CosMc’s, the year-old, McDonald’s-owned concept that leans heavily into specialty beverages and snacks targeted at younger customers.
” He told CNN that beverage-led concepts attract younger consumers, and it could be a way for Taco Bell to “expand and diversify its audience.” Taco Bell said in a statement that the new model is its “plan to disrupt the beverage industry” and features an “innovative” lineup that has become a larger part of the company’s focus.
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