Sydney Sweeney went up to the Hollywood sign in the dark to hang bras from her new lingerie, Syrn, but could face some legal backlash for the stunt.
Northern towns of Wayne County could see 3-5 inches of snow in the strongest bands. Warning in effect Tuesday night into Wednesday morning.LOS ANGELES, CALIFORNIA - JANUARY 10: Sydney Sweeney attends W Magazine's Annual Best Performances Party at Chateau Marmont on January 10, 2026 in Los Angeles, California.
Sydney Sweeney attends the Lionsgate presentation during 2025 CinemaCon at Caesars Palace on April 01, 2025 in Las Vegas, Nevada. The “Euphoria” star climbed up to the Hollywood sign as part of a promotional stunt for her upcoming lingerie brand, Syrn, hanging bras on the landmark, per Video obtained by the outlet shows Sweeney, dressed in black, climbing up a portion of the landmark at night and decorating it with bras, accompanied by additional unidentified people., showing her and members of her team driving in a van up the winding hillside in the dark to place the bras on the sign. HOLLYWOOD, CALIFORNIA - DECEMBER 15: Sydney Sweeney attends the Los Angeles premiere of Lionsgate's "The Housemaid" at TCL Chinese Theatre on December 15, 2025 in Hollywood, California. Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, who owns the intellectual property rights to the image of the Hollywood sign, said in a statement tothey "did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.” Nissen added the production was "not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it." SAVANNAH, GEORGIA - OCTOBER 27: Sydney Sweeney attends the 28th SCAD Savannah Film Festival on October 27, 2025 in Savannah, Georgia. "Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so," added Nissen. Although the sign is on public land, it's in a restricted area, and there are laws against climbing the structure. Trespassing on the site itself can lead to a misdemeanor charge, which can result in a fine of up to $1,000, or up to six months in prison. LOS ANGELES, CALIFORNIA - JANUARY 10: Sydney Sweeney attends W Magazine's Annual Best Performances Party at Chateau Marmont on January 10, 2026 in Los Angeles, California. The Chamber have yet to file a report for trespassing and/or vandalism, and they are still investigating the stunt. Nissen told TMZ, "We are still investigating how and under what authority the production accessed the site."Parolee accused of raping 15-year-old after giving her drugs An Ontario County man has been charged with first- and third-degree rape and facilitating a sexual performance of a child with drugs or alcohol.Demonstrations against Immigration and Customs Enforcement have erupted across the country following the fatal shooting of ICE nurse Alex Pretti.
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