Ana Colón is an experienced writer and editor based in Brooklyn, New York, by way of Puerto Rico. Over the past decade, she’s covered the fashion industry for titles like Refinery29, Glamour, Fashionista, InStyle, W, and more.
last summer. Of all the celebrity guests in attendance at the lavish Venice nuptials, Sweeney was among the most surprising. Who knew she was friends with the couple? Well, it wasrevealed that Sweeney was working on a lingerie line, backed by Ben Schweri at the private equity company Coatue, and that Bezos and Sánchez had signed on as investors.
There weren’t many updates on the project for a while, save for a few teasers posted to her social media. Then, on January 26, she was in the headlines once again—this time, for a publicity stunt that may not have been fully cleared by legal.published screenshots from a video, which Sweeney later posted to her Instagram, that showed the actor climbing up to the Hollywood sign in L.A. to hang bras, presumably from her own line, on it. The caption simply read, “@syrn.” Here’s the issue: While TMZ says her team got a filming permit from FilmLA, she didn’t get specific clearance from the Hollywood Chamber of Commerce, which owns the famed landmark, to shoot there, perand the Hollywood Sign, as reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it,” he said. “The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.”Contact me with news and offers from other Future brands “I wanted to create a place where women can move between all the different versions of who we are,” she said, in a press release. “I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.” Syrn is built around four “worlds,” the brand says, which reflect the different ways people want to feel in lingerie: Comfy, Playful, Romantic, and Seductress. It’s launching with the Seductress range—described as “a tribute to the art of the tease”—on January 28. Sizing ranges from 30B to 4DDD for bras, with most products priced under $100, and can only be purchased on“Lingerie is such a fun way to express yourself,” Sweeney continued, in the press release. “You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want.” The other Syrn “worlds” are set to be released in the near future, each photographed by female artists in collaboration with Sweeney. Seductress was shot by Ellen von Unwerth (who herself is in hot water forAna Colón is an experienced writer and editor based in Brooklyn, New York, by way of Puerto Rico. Over the past decade, she’s covered the fashion industry for titles like Refinery29, Princess Kate Swaps Her Bouncy Curls and Tailored Blazer for a Sporty Braid and Skinny Jeans During Rugby Club Visit
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