AUSTIN, Texas — We Are Austin is helping viewers find their calm and clarity with a spotlight on SÜTHE Water, a refreshing, purpose-driven drink designed to hyd
Backhaus explained that the idea began through a deeply personal connection between co-founders and quickly evolved into something much bigger.Sierra Waggoner spoke with co-founder and CEO Travis Backhaus, who shared the unexpected origin story behind the brand’s name and mission.
Sierra Waggoner spoke with co-founder and CEO Travis Backhaus, who shared the unexpected origin story behind the brand’s name and mission. Backhaus explained that the idea began through a deeply personal connection between co-founders and quickly evolved into something much bigger. Backhaus said, “It’s really a great story. My co-founder Marleybree Snitzer became pregnant with her second child with one of my best friends, Matt, her husband. It was an instant success right away with them. The idea to put this as a name came from that calm and relaxing world. So the name SÜTHE came about. We thought, how about we spell it differently? We checked with the trademark and it was already taken. Thirty seconds later, we checked again with the umlaut over the ‘U’ and had the trademark within five minutes of the concept coming to her.” Backhaus said, “We’re going to be doing a poll in the next few weeks to decide what the next three flavors should be. We feel we need four flavors to go national, so people can vote.”Backhaus said, “This was developed 100% through market research—asking the public what they would want in a new purposeful beverage. We chose the word ‘purposeful’ because it’s different from functional. Market research told us what to make, and we went and made it.” Backhaus said, “It’s really a great story. My co-founder Marleybree Snitzer became pregnant with her second child with one of my best friends, Matt, her husband. It was an instant success right away with them. The idea to put this as a name came from that calm and relaxing world. So the name SÜTHE came about. We thought, how about we spell it differently? We checked with the trademark and it was already taken. Thirty seconds later, we checked again with the umlaut over the ‘U’ and had the trademark within five minutes of the concept coming to her.” Backhaus said, “We are the first in this new category we’ve created called purposeful. It’s the first that is still not sparkling, the first unsweetened, coming in a 16-ounce can. The formulation is crystal clear, like water should be.” Backhaus explained that the idea began through a deeply personal connection between co-founders and quickly evolved into something much bigger.Backhaus said, “A functional drink is going to do something to you like an energy drink. A purposeful drink is a choice you make for an intentional reason—to calm and relax while staying hydrated.” Backhaus said, “This was developed 100% through market research—asking the public what they would want in a new purposeful beverage. We chose the word ‘purposeful’ because it’s different from functional. Market research told us what to make, and we went and made it.”Backhaus said, “One of the most amazing testimonials we’ve had is when a customer said, ‘What’s the calm, relaxing blend? It’s not THC, it’s not CBD.’ I said you’re exactly right—it’s L-theanine and magnesium. He said, ‘This is what I’ve been looking for,’ and he said it on camera. We have that coming in an ad very soon.” Backhaus said, “One of the most amazing testimonials we’ve had is when a customer said, ‘What’s the calm, relaxing blend? It’s not THC, it’s not CBD.’ I said you’re exactly right—it’s L-theanine and magnesium. He said, ‘This is what I’ve been looking for,’ and he said it on camera. We have that coming in an ad very soon.”Backhaus said, “It’s a great wellness event with around 500 to 700 attendees. People are coming out with a wellness, intentional, purposeful choice in life. It’s being held at the Pickle or Paddle facility Paddle39!”Backhaus said, “We’re going to be doing a poll in the next few weeks to decide what the next three flavors should be. We feel we need four flavors to go national, so people can vote!” Backhaus said, “A functional drink is going to do something to you like an energy drink. A purposeful drink is a choice you make for an intentional reason—to calm and relax while staying hydrated.”is currently available at and will soon expand to Amazon and select retail locations across Austin in the coming weeks!The southbound lanes of US 183 are reopening after a driver struck and killed a pedestrian early Friday morning.APD says that the pickup truck struck a pedestriA motorcyclist is dead after a crash in south Austin, and APD says that the crash investigation is delaying detectives from responding to the auto-pedestrian crA man was arrested after he allegedly shot an AR-15 at other vehicles in a Home Depot parking lot in Bastrop Wednesday afternoon, according to police. No injuriA fire destroyed a storage building at a Leander bookstore late Wednesday, burning furniture, tools, books, and inventory just weeks before the store was set toThe Taylor City Council unanimously approved a proposal that paves the way for a new AI data center, known as Project Comal, to be built on more than 200 acres
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Will there be water restrictions in mountain towns?Tyler Melito joined the Denver7 newsroom in February 2026 as a multimedia journalist.
Read more »
How This Sleep Rule Could Upgrade Your Wellness RoutineNewsweek spoke to sleep experts who shared why consistency is key when it comes to sleeping.
Read more »
DSW Is Expanding Beauty, Wellness + More Growing CategoriesDBI's CEO Douglas Howe said DSW will see category adjacencies to footwear that include beauty, wellness, hydration, socks and sunglasses.
Read more »
Wellness with Tyla 🌿 | Instagram, Facebook, TikTokView wellnesswithtyla’s Linktree to discover and stream music from top platforms like YouTube, Spotify here. Your next favorite track is just a click away!
Read more »
Water Main Break Causes Outages and Boil Water Advisory in Delaware CountyA 48-inch water main break in Upper Chichester, Pennsylvania has led to widespread water outages and a boil water advisory for several communities in Delaware County. The Chester Water Authority is working to repair the break, which may take up to 48 hours. Schools have been closed due to the lack of safe water access. Residents are advised to boil water or use bottled water until further notice. The cause of the break is currently unknown.
Read more »
Water main break prompts boil water advisory for some neighbors in DelcoA water main break at a construction site in Delaware County is prompting officials to issue a boil water advisory for some residents.
Read more »