Sustainable cotton group boosts tracking for top retailers
© Reuters. FILE PHOTO: A truck drives past bales of cotton in Luis Eduardo Magalhaes, Bahia state, Brazil September 11, 2018. REUTERS/Ricardo Moraes/File Photo
Jacky Broomhead, Better Cotton senior manager, said the current functionality is much like an electrical customer who knows the sources of generation feeding their local grid, but not to individual houses."The changes mean you'll you know what you're getting. You'll be able to see the journey the cotton has taken to you as a retailer," she said.
Fashion retailers face pressures from consumers and activist groups to sell products with less environmental impact and made in safe labor conditions.
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