The brand is spotlighting its Coachtopia circular brand and targeting a Gen Z customer.
The company is introducing a campaign titled A Wasty Holiday that speaks to the fact that between 25 and 43 percent more waste is created then than at any other time of the year.
But the message isn’t all doom and gloom. The campaign also offers hope to the brand’s Gen Z target community by shining a light on Coachtopia, a circular subbrand that uses waste from the manufacturing process to create new products. The campaign, which launches on Wednesday, features a film starring actor and Coachtopia community member Lola Tung, star of “The Summer I Turned Pretty,” who, alongside a creature named Wasty, makes a resolution to transform holiday waste into Coachtopia creations.The story begins with Wasty, who spends evenings searching the streets for things that have been thrown out.
Coach said the unorthodox campaign is intended to help its Gen Z customers learn how to balance their love of fashion with the wasteful practices of our society that result in climate change. The campaign was created after conversations with Coachtopia’s beta community of Gen Z advisers. As the season progresses, Coach will replace flash sales and other messaging with gift guides that speak to the sustainable nature of Coachtopia products.Ten of the World’s Most Expensive Handbags: Birkins That Bling, Chanel’s Crocodile Skin Flap Bag and More Brands With the Power of the Purse. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
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