More than 56% of the people surveyed about their 2022 Big Bend trip said they had never previously been to the region before. | via MarfaRadio
In the new survey, researchers also found that the more than 518,000 people who flocked to Big Bend last year, aThe report was not purely an academic endeavor. Rather, the survey results are meant to help local officials fine-tune their tourism pitch to visitors.
Some of the report’s findings about why people are drawn to the Big Bend are perhaps obvious to those already familiar with the region - hiking, stargazing and “driving for pleasure” were among the top activities survey respondents said they participated in while in the area. But the survey results did shed new light on the trend of people discovering the park for the first time.
“We've been saying for years now that our starry skies are a hugely important part of the Big Bend experience, and we have good data to back that up,” Colando said. “I hope this will strengthen our efforts to protect the night skies and educate newcomers.”a designation that supporters had said would help boost tourism to the region.
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