Jermaine Dupri’s father was a record executive, so he was raised around hip-hop, going to shows while in his single digits. But he started his own career as a 12-year-old dancer with Whodini,…
discovered pre-teen early-’90s rap sensation Kris Kross
, writing and producing their megahits “Jump” and “Warm It Up.” That made it impossible to ignore him and spurred him to create his own label. “The first group I signed was Xscape. People looked at me like I was crazy because I had an R&B group that I wanted to put out first, as opposed to a rap group, based on what they saw with Kris Kross. And I knew at that point I wanted to make sure people knew that I was more versatile.”and Nas, to name a few. In 2002, he released “Welcome to Atlanta” and featured Ludacris.
However, Jermaine is an ambassador for all things Atlanta, not just music. He promotes the city’s exports, especially Pinky Cole, the colorful CEO of popular restaurant chain Slutty Vegan. “I’ve been vegan for 19 years, and I came out to tell her how inspired I am by watching her take her company from being a food truck to a $100 million company at this point. And she said, ‘Jermaine, I want to tell you one thing. One night you called me to the studio. We had shut down and everybody was tired. And you called me: “Pinky, I need you to come to the studio. Snoop is here.”’” She rallied her workers and brought food to the studio.
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