Americans are gearing up for Super Bowl LIX, with a significant portion planning to watch the game while a record number are expected to place bets. Despite economic concerns, spending on the big game is projected to reach new heights.
Some 75% of Americans report they'll be tuning in to watch Super Bowl LIX on Sunday, and nearly a third say they plan to spend less on the big game this year. But 4 in 10 viewers will be laying wagers on the outcome of the Kansas City Chiefs - Philadelphia Eagles showdown, and will collectively drop a record $1.39 billion on legal bets related to the 2025 NFL championship.
A new report from LendingTree finds 31% of Super Bowl viewers will cut their game-related budgets this year and half, 50%, say they plan to spend at around the same level as last year. While only 19% are aiming to shell out more on food, beverages and fan gear as they watch this year's NFL season finale, this group's spending is projected to rise enough to drive up the expected average Super Bowl viewer outlay to $142, an increase of 22% from 2024's $116 average. In a national survey, LendingTree found 41% of fans planning to watch the game intend to place a bet and that same number will wager $100 or more. Select demographics of those bettors include 66% of Gen Zers, 59% of parents of young kids, 56% of millennials, and 48% of women.
Super Bowl LIX NFL Sports Betting Spending Record Kansas City Chiefs Philadelphia Eagles Lendingtree
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