As summer shopping commences, retailers continue blur the lines between persuasion and manipulation in what could be a detrimental move.
As summer shopping commences, retailers continue blur the lines between persuasion and manipulation in what could ultimately result in the alienation of their target client base.The term “emotional blackmail” within the context of shopping was most recently seen in 2023 when customers accused stores of emotional blackmail after being asked to tip at self check-out kiosks in airports, cafés and sports stadiums.
The real question lies in whether emotional blackmail in e-commerce works in driving sales or pushing consumers back to physical stores. The push to “call back” customers could be symptomatic of the struggles faced by luxury e-commerce platforms. The market shift away from e-retailers marks a change in consumer preferences alongside theas luxury brands invest in experiential shopping to regain consumer footfall.
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