David K. Li is a senior breaking news reporter for NBC News Digital.
The owner of 'Sports Illustrated' came to an agreement with digital media company Minute Media, officials said Monday, to operate the iconic magazine, two months after mass layoffs appeared to signal the publication's demise. Authentic Brands, which owns a host of clothing and lifestyle brands, purchased SI back in 2019 and it had been operated in recent years by publishers at The Arena Group.
Minute Media, best known for The Players’ Tribune and FanSided, said it's reached a deal with Authentic to keep S.I. going. 'Minute Media will oversee all digital and print editorial operations across the SI portfolio, which has been the industry leader in dedicated sports journalism for decades,' Minute Media said in a statement.
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