Sports Illustrated has found a new publisher, the company’s owner announced Monday, ending months of uncertainty over who would operate the storied sports publication. The new publisher is Minute Media, a London-based digital media company that publishes websites including the Players’ Tribune.
Minute Media takes over publishing Sports Illustrated from the Arena Group, which held those rights for five years and lurched from controversy to controversy, including several rounds of layoffs, publishing product reviews written by artificial intelligence and, earlier this year, laying off the entire unionized workforce of SI.
Minute Media is not acquiring SI but rather buying the publishing rights from SI’s owner, Authentic Brands Group, a brand ownership firm that owns the intellectual property of celebrities like Elvis and Shaquille O’Neal. Minute Media will now decide the fates of around 80 staffers as it charts a path forward for SI. A spokesperson for Minute Media said the company would meet with SI leadership in the coming weeks to determine which staffers will be offered employment with Minute Media.
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