Thanks to online fundraising platforms, gamers are playing “Stray' while streaming live for audiences to raise money for animal shelters and other cat-related charities.
In this image provided by Annapurna Interactive, art from the"Stray" video game, developed by BlueTwelve Studio and released on July 19, 2022, is seen. The virtual cat hero from the new video game sensation Stray doesn't just wind along rusted pipes, leap over unidentified sludge and decode clues in a seemingly abandoned city. The popular game has resonated with cat lovers and some of them are using the game to raise money for real cats.
Viewers watch as players navigate the adventurous feline through an aging industrial landscape doing normal cat stuff — balancing on railings, walking on keyboards and knocking things off shelves — to solve puzzles and evade enemies.About 80% of the game’s development team are “cat owners and cat lovers” and a real-life orange stray as well as their own cats helped inspire the game, one creator said.
“The whole game and the whole culture around the game, it’s all about a love of cats,” Gepson said. “It meshed really well with the shelter and our mission.” Jeff Legaspi, Annapurna Interactive’s marketing director, said it made sense for the game's launch to do something"positively impactful and hopefully bring more awareness to adopting and not shopping for a new pet.”
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