A new video game sensation that features an adventurous feline has resonated with cat lovers and some of them are using the game to raise money for real cats
In this image provided by Annapurna Interactive, art from the"Stray" video game, developed by BlueTwelve Studio and released on July 19, 2022, is seen. The virtual cat hero from the new video game sensation “Stray” doesn't just wind along rusted pipes, leap over unidentified sludge and decode clues in a seemingly abandoned city. The popular game has resonated with cat lovers and some of them are using the game to raise money for real cats.
Viewers watch as players navigate the adventurous feline through an aging industrial landscape doing normal cat stuff — balancing on railings, walking on keyboards and knocking things off shelves — to solve puzzles and evade enemies. When Annapurna Interactive reached out to the Nebraska Humane Society to partner before the game's launch on July 19, they jumped at the chance, marketing specialist Brendan Gepson said.
“It was really mutually beneficial,” Gepson said. ”They got some really good PR out of it and we got a whole new donor base out of it.” Annapurna declined to disclose sales or download figures for the game, which is available on PlayStation and the Steam platform.