Storied French Brand Zilli Acquired by Investment Funds

The men’s label known for having pioneered the luxury leather jacket has sold a majority interest to Negma Group and Futuro all’Impresa.

Through the acquisition, the funds expect to guarantee that the Lyon, France-based men’s brand can expand its reach and tap into lucrative regions such as the Middle East, Europe and Asia with key investments in the marketing and communication departments, aimed at modernizing the brand image, very much connected to the label’s craftsmanship credentials.“We are very proud to be given the responsibility for the Zilli house.

As part of the deal, the funds are committed to keep the company’s workforce employed. Zilli counts 70 employees, 54 of which are based in the production site in Dardilly, in the outskirts of Lyon.

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