Step Aside, Brady: Josh Allen And Patrick Mahomes Ignite A Bright Future For The NFL, And Their Bank Accounts

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Step Aside, Brady: Josh Allen And Patrick Mahomes Ignite A Bright Future For The NFL, And Their Bank Accounts
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You could see every ounce of disbelief on Josh Allen’s face.

Scott Winters/Icon Sportswire via Getty ImagesWith just 13 seconds left on the game clock, Kansas City Chiefs quarterback Patrick Mahomes snatched away what had seemed like a shocking–and certain–come-from-behind upset for Allen and his Buffalo Bills.

For almost 15 years, the Tom Brady-Peyton Manning tug-o-war dominated primetime, delivering some of the most highly anticipated matchups the league had to offer. Their star power, and success, allowed them to leverage massive deals as the league pivoted the sport more toward passing. In 18 NFL seasons, Peyton Manning pulled in $249 million in on-field earnings, $63 million of which came in his post-Indianapolis Colts swoon with the Denver Broncos.

Mahomes and Allen are already poised to blow past both of those veteran throwers. Factoring in their existing career on-field earnings, both Allen and Mahomes are already on pace to surpass both Brady and Manning. With quarterbacks of late playing deep into their 30s, the pair of young stars could be in line for another significant payday as well. Allen will only be 32 when his contract expires in 2028, while Mahomes will just have turned 36 in 2031.

, representing an 82% average annual increase over its existing agreements. Teams receive equal shares of media revenue, which will grow from $220 million this season to $377 million in 2032, and that is without factoring in the NFL’s Sunday Ticket deal with DirecTV, which is worth $1.5 billion annually, expires in 2022 and has yet to be renegotiated. The result? An increasing salary cap, giving teams more room to shell out on transformative players like Allen and Mahomes.

No matter how the all-star drama plays out, it’s good news for football, which in recent years has secured its place as the dominant league in U.S. sports. Sunday’s unforgettable matchup suggests that things could get even more exciting–and lucrative–for the players driving it, even as aging stars like Brady and Aaron Rodgers approach the potentially imminent twilights of their careers.

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