Stellantis' US sales plummeted in 2024, prompting the company to acknowledge past mistakes and focus on regaining market share. Despite the challenges, executives from Jeep and Ram express optimism about turning the tide.
Stellantis ' US sales experienced a significant decline of 15% in 2024 compared to the previous year, reaching 1,303,570 vehicles sold. This downward trend marks a continuous pattern since 2018, raising concerns within the company. Despite the challenges, executives from Jeep and Ram remain optimistic about the future, highlighting aggressive strategies and a focus on balancing volume and margin. Stellantis acknowledges the need to address this declining market share , which has shrunk from 12.
6% in 2019 to 9.6% by 2023. The company views regaining US retail market share as a top priority for 2025. While accepting responsibility for past mistakes, Stellantis is also preparing for potential shifts in the political landscape, considering the impact of Donald Trump's return to the presidency on their operations. A positive development for Stellantis in 2024 was successfully reducing its US inventory by over 100,000 units. This was achieved through aggressive discounting strategies, aiming to align inventory levels with industry norms. This move, though financially costly, was deemed necessary to address the inventory surplus that had plagued the company
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