Stellantis experienced a significant 15% drop in sales in 2024, trailing behind Ford and GM. Key brands like Jeep, Ram, and Dodge witnessed substantial declines, raising concerns about the automaker's future.
Stellantis ' sales dropped 15% to 1.5 million in 2024, putting it far behind Ford and GM. Jeep sales tumbled 9%, with major losses for the Grand Cherokee, Gladiator, and Wagoneer. Dodge sales plummeted 29%, hurt by the end of the Charger and Challenger era. Stellantis didn’t just have a bad 2024—it had a very bad 2024. The year was capped off by the early departure of CEO Carlos Tavares, leaving the company without its leader more than a year before his planned 2026 retirement.
Add to that a 15% slump in U.S. sales, and it’s clear the automaker is stumbling, hard. Still, even amid the chaos, one Stellantis brand managed to post a staggering 154% sales increase, though with numbers so microscopic, it’s more of a rounding error than a real comeback. Read: Dodge Sold A New Dart 8 Years After It Died, And A New Viper Too For the full calendar year, Stellantis shifted 1,303,570 vehicles across the United States, a sharp 15% drop from the 1,527,090 sold in 2023. This performance puts the company well behind its domestic rivals: Ford, which increased its sales by 4.2% to 1,974,009 vehicles, and GM, which saw a 4% boost to an impressive 2.7 million units. Stellantis is clearly falling behind, and the cracks in its brand portfolio are painfully evident. Jeep, Ram, and Dodge: A Story of Decline The pain was shared across much of Stellantis’ core lineup. Jeep, the brand often thought of as its crown jewel, saw sales drop 9% to 587,725 units. This was driven by double-digit losses for key models: Grand Cherokee sales were down 12%, the Gladiator tumbled 24%, and the Renegade cratered by 68%. Even the Wagoneer, Stellantis’ pricey push into the luxury SUV space, saw a 48% drop in sales. The lone bright spot? The Compass, which bucked the trend with a 16% sales increase, standing out as the only Jeep model to post a gain. Ram didn’t fare any better. Overall sales fell 19%, largely due to a 16% drop in the brand’s bread-and-butter pickup truck
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