State of Generative AI in Hollywood

How the transformative tech is entering film and TV production processes, from previs to VFX to content localization

Generative AI adoption is underway at many media and entertainment companies. But how exactly the tech is being used in film and TV production has remained something of a mystery.

Yet to understand how the tech is actively being used today also requires an understanding of its limitations and challenges. VIP+ digs into the specific factors holding back gen AIas tools used to make the highest production-value content. Ethical use is now central and critical to gen AI decision making for media and entertainment companies, and it is the final focus area of this report.

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