Starbucks unveiled the latest steps it's taking to reduce its disposable cup use.
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"The cup is 20% of our waste footprint globally, but more than that, it is an icon," he said."This is Starbucks' icon all around the world, and if we can replace this disposable cup, this symbol of waste, with this reusable, we completely change people's mindset. And at Starbucks, we can really set an example and change the whole industry."
"What we've learned from our consumer research is that even the most ardent champions of sustainability really do not claim that they carry a reusable cup around with them," Landers said.
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