The goals don't mean Starbucks will get rid of the paper and plastic cups. But they do want to make that option less attractive.
Starbucks is also planning, by the end of next year, to let customers use their own personal mugs at every Starbucks in the United States and Canada, even if they order ahead or use the drive-thru.
For that test, customers paid a $1 deposit, and had to return the cup to a smart bin located in the store to get their dollar back. Customers also earned rewards for using the cup. But that model is still just being tested, so the company wants to encourage the use of reusable mugs in other ways.Early in the pandemic, when people feared that the coronavirus could spread easily on surfaces, Starbucks barred customers from bringing their own mugs. It has since brought back the option and is now trying out ways to make it more attractive.
During a February analyst call, Starbucks CFO Rachel Ruggeri said that Starbucks' drive-thru windows and its mobile orders together account for about 70% of sales at US stores operated by the company. The team is trying"different things, over and over again," to figure out what might work, she said."We're right now in the middle of all of that work."
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Starbucks is planning to phase out its iconic cups to reduce wasteBy 2025, the company wants every customer to be able to either use their own mug easily or borrow a ceramic or reusable to-go mug from their local Starbucks.
Read more »
Starbucks is planning to phase out its iconic cupsCNN News, delivered. Select from our newsletters below and enter your email to subscribe.
Read more »
Starbucks plans to phase out its disposable cupsThe company’s chief sustainability office called it a “ubiquitous symbol of a throwaway society.”
Read more »
U.S. Capitol complex takes steps toward phased reopening after coronavirus shutdownHouse and Senate officials are considering a phased reopening of the Capitol beginning March 28 after shutting down the complex due to the coronavirus pandemic.
Read more »
EU Parliament backs off plans to phase out energy-hungry cryptocurrenciesIt was a close call for Bitcoin
Read more »
U.S. Capitol to partially reopen for some public tours starting March 28The Capitol will begin phase one of its reopening plan starting on March 28, according to sources close to Fox News.
Read more »