Starbucks joins roster of companies pulling ads from Facebook, other platforms
Starbucks SBUX, -3.08% announced Sunday in an online statement that it is"pausing" advertisements on all social-media platforms, two days after consumer-products conglomerate Unilever UN, -0.58% ULVR, +1.23% UNA, +0.65% said it was halting U.S. advertising on Facebook FB, -8.31% and Twitter TWTR, -7.39% through year-end over ineffective policing of hate speech, leading to a sharp Friday selloff in both stocks.
The coffee giant said it would"continue discussions internally, with our media partners and with civil-rights organizations in the effort to stop the spread of hate speech." Verizon Communications Inc. VZ, -2.06% and ice-cream company Ben & Jerry's, itself a unit of Unilever, had previously pulled advertising from Facebook. Coca-Cola Co. KO, -3.02% joined the Facebook ad boycott Friday.
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Starbucks pulling ads from Facebook and other social-media platformsStarbucks announced Sunday in an online statement that it is "pausing" advertisements on all social-media platforms, two days after consumer-products conglomerate Unilever said it was halting U.S. advertising on Facebook and Twitter through year-end over ineffective policing of hate speech, leading to a sharp Friday selloff in both stocks. The coffee giant said it would "continue discussions internally, with our media partners and with civil-rights organizations in the effort to stop the spread of hate speech." Verizon Communications Inc. and ice-cream company Ben & Jerry's, itself a unit of Unilever, had previously pulled advertising from Facebook. Coca-Cola Co. joined the Facebook ad boycott Friday. Facebook late Friday reversed course and said it would now hide or block content considered hateful or endangering voting, removing a prior exception for politicians.
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