More companies are joining the call to halt advertising on Facebook despite CEO Mark Zuckerberg outlining several steps the social network will take to combat hate speech.
Among the planned steps: pushing back against voter suppression, boosting standards for hateful content in ads, and labeling content deemed newsworthy.
After Coke joined the boycott, Rashad Robinson, president of civil rights organization Color Of Change, tweeted:"One of the most recognizable global brands in the world is halting their @Facebook advertising. Coke's commitment to #StopHateForProfit, along with Unilever and Verizon just in the last 24 hours, is a warning sign for Facebook."
Zuckerberg said any posts that would typically violate their policies but remain on the platform will include a label noting the content they are sharing may violate their policies.
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