Unilever has announced that it will halt ads on Facebook, Twitter and Instagram.
Facebook's practices when policing content has drawn increased scrutiny in the wake of the death of George Floyd, who died after a Minneapolis police officer pressed his knee against his neck for more than eight minutes.
The social network faced backlash for not acting on a post from President Donald Trump about protests of Floyd's death. In the post, Trump warned"when the looting starts, the shooting starts." By comparison, Twitter included a message with a note saying the president's post was"glorifying violence." Zuckerberg has defended leaving the post untouched, saying Facebook should allow for as much free expression as possible.
Facebook"cannot afford to look away anymore" as the roster of boycotting companies grows, said Rashad Robinson, president of civil rights organization Color Of Change, in a statement. “As one of the largest spenders on Facebook’s platforms, Unilever’s decision to halt advertising and commit to our #StopHateforProfit pledge brings us a huge step forward in holding Facebook accountable for enabling hateful, denigrating and discriminatory content against Black people," Robinson said."Facebook leaders should understand the gravity of this movement for civil rights and take urgent steps to remedy its harms, including implementing a permanent civil rights infrastructure.
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