Former Chipotle CEO Brian Niccol says he'll work to reestablish the brand as the nation's 'community coffeehouse.'
Brian Niccol prepped for his new gig as chief executive of Starbucks by visiting some of the coffee chain's more than 17,000 U.S. stores, finding a 'shared sense that we have drifted from our core.
' Niccol's letter 'has a back-to-basics quality about it,' noted Neil Saunders, managing director, retail, at GlobalData. 'There is a very clear recognition that Starbucks has strayed from its core purpose and is not satisfying customers in the way it once did. Brian Niccol wants to remedy those issues and go back to the 'good old days' of Starbucks. Of course, saying this is easier than doing this,' the analyst relayed.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Starbucks names Chipotle's Brian Niccol as CEO; Chipotle stock tumblesStarbucks names Chipotle's Brian Niccol as CEO; Chipotle stock tumbles
Read more »
Starbucks replaces CEO Laxman Narasimhan with Chipotle CEO Brian NiccolStarbucks announced Tuesday it’s replacing CEO Laxman Narasimhan with Chipotle CEO Brian Niccol. Shares of Starbucks rose 10% in premarket trading on the…
Read more »
Starbucks' new CEO swears by this ‘cliché' career adviceFormer Chipotle CEO Brian Niccol steps in as chief executive of Starbucks on Sept.9.
Read more »
Starbucks' new CEO swears by this career advice: 'I know it's a cliché'Former Chipotle CEO Brian Niccol steps in as chief executive of Starbucks on Sept.9.
Read more »
Starbucks' new CEO swears by this ‘cliché' career adviceFormer Chipotle CEO Brian Niccol steps in as chief executive of Starbucks on Sept.9.
Read more »
Six issues Brian Niccol will have to fix at Starbucks as he takes over as CEOFormer Chipotle CEO Brian Niccol is starting as chief executive of Starbucks.
Read more »