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Spotify has relaunched its"Take a Beat" campaign in conjunction with World Mental Health Day, October 10, promoting the use of nature sounds to help improve mental health and well-being.
Sounds Right, launched earlier in 2024, celebrates nature as an artist, with royalties from streams going toward high-impact conservation initiatives. Listeners can explore tracks like"Orange Skies" by Louis VI and NATURE, or collaborations like"wherever u r" by UMI, NATURE, and V from BTS. To further emphasize the connection between nature and mental health, Spotify has partnered with Louis VI, a zoologist, BBC Creator in Residence, and rapper. Louis VI draws creative inspiration from the natural world, and his collaboration with Spotify showcases how deeply intertwined nature and music can be.
With the"Take a Beat" campaign, Spotify invites users to make nature sounds a part of their mental wellness routines, not just on World Mental Health Day, but every day, underscoring the benefits of taking time to reconnect with nature through sound.
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