Southern California Army recruitment up while the service misses mission in recent years

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Southern California Army recruitment up while the service misses mission in recent years
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Thousands of Southern California students have participated in in-person job fairs where soldiers talk about their careers and the benefit military service provides.

La Quinta High JROTC Christopher Lynn, 15, right, picks up a rocket launcher while assisted by Army Sgt. Willie Ouyang during the Army Career Fair at the Armed Forces Reserve Center near Moreno Valley on Tuesday, Oct. 24, 2023. While Army recruitment missed its goal nationally in 2022 by about a third of needed enlistments, Southern California recruiters came much closer to their mission – in part because of an upswing in interest among high school students, officials said.

A student takes a selfie from the hood of an Army tactical fire truck as the Moreno Valley’s mountaintop ‘M’ is seen in the background during the Army Career Fair at the Armed Forces Reserve Center near Moreno Valley on Tuesday, Oct. 24, 2023. La Quinta High JROTC Jacob Jones, 16, handles a rocket launcher during the Army Career Fair at the Armed Forces Reserve Center near Moreno Valley on Tuesday, Oct. 24, 2023.

Boots of JROTC students climbing into an Army tactical fire truck are seen during the Army Career Fair at the Armed Forces Reserve Center near Moreno Valley on Tuesday, Oct. 24, 2023. The Army has made West Coast recruitment a priority, including directing more funding and personnel to the “surge.” “That’s the best way to tell the stories,” said Evans, who has served for 18 years and earned four degrees during that time. “Seeing it, hearing a soldier talk about life as a soldier is 100% more impactful than sitting in front of someone’s recruiting desk.”

Monroe, from Jackson, Miss., said his Army career has exceeded his expectations for the opportunities he’s been given. He completed his maters degree at Georgia Technical University while serving and now is part of things he never imagined. “That’s really transitioned in the last year,” he said. “We’re seeing a lot of positive rewards and, as a district, we’ve been talking about equalizing the conversation as far as promoting military service along with other career choices and not only pushing every student to go to college.”

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