Sales of Bud Light products in Jacksonville have plummeted in recent weeks, according to a new report, following calls for a boycott by conservative figures after the beer’s partnership with a transgender influencer.
FILE - Cans of Bud Light beer are seen in Washington, Thursday Jan. 10, 2019. The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports, Friday, April 21, 2023.
Bud Light is owned by Belgium-based brewing giant Anheuser-Busch InBev, which has a massive brewery on Jacksonville’s Northside that has been“Bud Light is locally made right here in our very own Jacksonville brewery. The best quality Bud Light in the world is proudly brewed, packaged, and sold by normal everyday people like you and I. This boycott/backlash sounds cool but in the end, it isn’t affecting anyone but the people at the bottom that have nothing to do with any marketing.
On April 1, as part of a March promotional contest for the beer brand, Mulvaney posted an Instagram video of herself cracking open a Bud Light. A cascade of criticism and hate surrounding the video soon erupted, with Kid Rock posting a video of himself shooting cases of Bud Light and others calling for a boycott of the brand. In the following weeks, the beer brand’s sales also
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